Leveraging generative AI to improve how businesses buy from businesses
Company
Drift
Company
April 2022
Overview
Problem
The B2B buying journey slows down long before a sales conversation ever begins. Companies prioritize a narrow set of “top” leads, leaving the rest of the audience with a fragmented, high-friction experience. Behind the scenes, teams spend an outsized amount of time building and maintaining lead-gen chatbots; work that has only grown heavier as expectations rise and resources shrink. Both sides end up stuck in a process that’s harder and slower than it needs to be.
Solution
A generative-AI chatbot that meets the needs of both buyers and sales teams by handling real questions with accurate answers, then guiding each visitor toward the next best step without the manual effort usually required behind the scenes.
